Our Story

From a lost pet tag... to a future where every visit counts.

rescued_puppy_wearing_QR_code_tag

Pawnec’s journey started not in a boardroom, but with a rescued puppy—and a simple mission: to make sure no pet was ever voiceless, lost, or left behind. In those early days, we crafted collars and personalized tags, helping pets find their way home and giving owners peace of mind.

But as our community grew, we saw a deeper need. Veterinarians—at the very heart of pet care—were overwhelmed by paperwork, endless files, and the stress of keeping every patient on track. Pet parents still worried about losing records—or worse, losing a beloved pet to something preventable. Missed vaccinations, incomplete notes and the gap between visits weren’t just minor hassles—they could mean the difference between worry and confidence, between loss and recovery.

So Pawnec evolved.
From “your pet’s key to a pet-friendlier world,” we became the tool that transforms every clinic visit into health intelligence for both vets and owners.

We built the eHealth Card—so every vaccination, prescription, and patient history could live in one place, instantly accessible from a phone or clinic desk.
We're innovating Vetscribe, so clinics can document care instantly at the moment-of-care—reducing errors, saving time, and letting professionals focus on what truly matters: their patients.

We listened to our community, especially the vets who told us:

“If your health intelligence can lead to insurance, you’ll solve so many things for us. Owners become proactive. Clinics thrive. Pets get a real chance at better health.”

And that became our North Star:
Not just digitizing records, but making sure every visit leads to greater peace of mind—and someday, a future where no one has to fear out-of-pocket care, missed follow-ups, or preventable loss.

Today, Pawnec connects clinics, pet parents, and local partners in one seamless experience—automating reminders, making records accessible, and building the health intelligence that moves the whole industry forward.

We’re proud of where we started. But we’re even prouder of where we’re headed.

For vets. For pets. For a future that’s covered.

💛 Inspired by Robby

“Robby was the rescued puppy who taught us that every animal deserves to be seen, heard, and protected. His story is why Pawnec exists—for every pet who needs help, every vet who makes a difference, and every moment of care.”
💛 Inspired by Robby

“Robby was the rescued puppy who taught us that every animal deserves to be seen, heard, and protected. His story is why Pawnec exists—for every pet who needs help, every vet who makes a difference, and every moment of care.”
Our Evolution

from crafted collars to coded care

From Crafted Collars to Coded Care: Our Evolution

A Lost Puppy, A New Mission
2014
Our founders discover the true meaning of pet care after rescuing a stray. A promise is made: no pet should ever be voiceless or left behind.
From Collars to Connection
2018
Handmade collars and personalized tags become our way to keep pets safe—and help families stay connected to their animals, wherever they go.
The Personalization ‘Aha!’
2020
Every tag, every story: personalization shows us the power of individual pet care and inspires us to think beyond the product—toward experiences and outcomes.
Going Global, Learning Fast
2021
Expanding to the US, Australia, and New Zealand, we learn that caring for pets is universal, but the need for seamless, digital health is everywhere.
A Digital Pivot: Founding Pawnec
2022
We reimagine tags as digital gateways. Pawnec is born, ready to blend tech and heart in service of every pet, owner, and clinic.
Lessons from the Pantry
2023
Experimenting with pet nutrition and wellness, we realize the real pain isn’t what pets eat, but how their health is tracked and managed over time.
Building Health Intelligence
2024
Publishing our first Pet Pulse insights for local government, we uncover new ways data can prevent loss, drive public health, and inform better care for all.
eHealth Card: A New Era
2025
We launch the eHealth Card, turning lost vaccination documents into color-coded digital passes—and begin automating reminders, compliance, and peace of mind for clinics and families.
The Future: Vetscribe & Beyond
Now
Driven by love, we continue to innovate—freeing vets from paperwork, helping owners protect what matters, and moving pet care toward a future where every visit counts, and no one is left behind.
We Value
Community by Pawnec

Community

We believe in the power of collective action and shared responsibility. Were more than a brand we're a community of pet lovers who understand modern pet care.

Knowledge by Pawnec

Knowledge

Guided by understanding pets and their parents, we share empowering insights for the best care in our community.

Empowerment by Pawnec

Empowerment

Our tech-enabled pet care makes you feel more confident and secure in both your roles as a pet parent and as a guardian of someone else's pet in the community.

Trustworthiness by Pawnec

Trustworthiness

Inspired by pets' unwavering love and loyalty, our trustworthiness anchors in good intentions for their daily lives.

Innovation by Pawnec

Innovation

Love drives our innovative journey, transforming pet-human bonds from hand-crafted collars to digitized pet parenting.

Our Recent Milestones

Pawdel Inc. (Pawnec)'s Founder and CEO, Arrian Lim, has been selected to be a part of the inaugural 100X Fellows Program– a transformative initiative by Ignite House of Innovation, Kaya Founders, and AI First to empower high-potential startups with AI-driven tools, strategic capital, and mentorship.

The 100X Program’s focus on AI enablement and long-term collaboration aligns perfectly with our vision to structure pet health data for precision medicine, insurance, and global pharma R&D.

Pawnec has been one of the top 100 startups in the prestigious Echelon X Top100 Startups Program in Singapore on 2024. This recognition highlights our commitment to scientific and technological innovation in the veterinary industry and our mission to make the world a friendlier place for pets.

Selection for the Echelon X Top 100 is highly competitive, recognizing the most promising early-stage tech startups across Asia Pacific based on their innovation, scalability, and potential for significant impact.

Arrian Lim has been selected as an incubatee in the Adamson University Neo Science and Technology Incubation Center’s Falcon Incubation Program.

The program is specifically structured to offer alumni innovators comprehensive resources, expert mentorship, and vital networking opportunities to advance their startups. Arrian intends to utilize his expertise in health informatics to effectively bridge existing gaps in veterinary healthcare workflows.

Our Recent Milestones

Pawdel Inc. (Pawnec)'s Founder and CEO, Arrian Lim, has been selected to be a part of the inaugural 100X Fellows Program– a transformative initiative by Ignite House of Innovation, Kaya Founders, and AI First to empower high-potential startups with AI-driven tools, strategic capital, and mentorship.

The 100X Program’s focus on AI enablement and long-term collaboration aligns perfectly with our vision to structure pet health data for precision medicine, insurance, and global pharma R&D.

Pawnec has been one of the top 100 startups in the prestigious Echelon X Top100 Startups Program in Singapore on 2024. This recognition highlights our commitment to scientific and technological innovation in the veterinary industry and our mission to make the world a friendlier place for pets.

Selection for the Echelon X Top 100 is highly competitive, recognizing the most promising early-stage tech startups across Asia Pacific based on their innovation, scalability, and potential for significant impact.

Arrian Lim has been selected as an incubatee in the Adamson University Neo Science and Technology Incubation Center’s Falcon Incubation Program.

The program is specifically structured to offer alumni innovators comprehensive resources, expert mentorship, and vital networking opportunities to advance their startups. Arrian intends to utilize his expertise in health informatics to effectively bridge existing gaps in veterinary healthcare workflows.

Two Tails, One Vision

At Pawdel Inc., we blend love and technology to enhance the pet-human bond. From essential pet care to innovative pet tech, we ensure your pets are healthy and happy.

This unwavering commitment is embodied in our new corporate logo: a heart within a paw, symbolizing our dedication to being at the forefront of compassionate technological solutions for pet care. As we venture into new frontiers with our essential care business unit and Pawnec, our mantra "Two Tails, One Vision" resonates more profoundly than ever—every heartbeat of our pets and every byte of data we analyze reinforces our pledge: "We care."

At Pawdel Inc., we blend love and technology to enhance the pet-human bond. From essential pet care to innovative pet tech, we ensure your pets are healthy and happy.

Join us in nurturing relationships with every beat and byte. #TwoTailsOneVision